27.3 C
New Delhi
Wednesday, September 30, 2020

Virtual Reality in Travel & Tourism : Research

Related

Consumers Are 218% More Likely to Take a Relaxing Trip, Compared to Before Pandemic: Tripadvisor Finds

NEEDHAM, Mass., June 10, 2020,  Tripadvisor®, the world's largest travel platform, today released the findings of a multi-month study that analyzed consumer...

COVID19: 100 % Of Countries Have Travel Restrictions in place; 72 % Have Borders Closed.

From the start of the crisis, the United Nations specialized agency for tourism has been tracking responses to the pandemic. This...

Dubai Hotel Performance Shows COVID-19 impact

STR’s preliminary data for Dubai shows hotel performance declines worsening as concern around the COVID-19 pandemic broadens.  February preliminary...

Sustainable Travel, Climate Change on The Mind of Tourists: Survey

EDINBURGH, Scotland—Findings of a survey conducted by STR’s Tourism Consumer Insights team revealed the importance of sustainable tourism as well as...

PERSONALIZATION IS A THEME WHICH IS GROWING IN IMPORTANCE WITHIN THE TOURISM INDUSTRY; BECAUSE OF THIS, MORE COMPANIES ARE REALIZING THE POTENTIAL OF VIRTUAL REALITY (VR) IN TERMS OF CREATING BESPOKE MARKETING CAMPAIGNS FOR ASPIRING TRAVELERS, INSTEAD OF VIEWING IT AS A GIMMICK.

This thematic research report takes an in-depth look at the theme of VR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the industry and in general. Insight into business and consumer attitudes on VR and a unique thematic analysis on the impact of the technology is provided, including recommendations for travel & tourism companies. Additionally, we highlight the tourism companies involved with utilizing VR in their operations.

VR offers the potential to create substitute experiences that may be extremely useful for heritage and natural preservation.

Key Highlights

  • The technology is currently being focused on in the pre-travel stage of the tourist journey due to the aesthetic appeal it can provide, which coincides well with marketing operations. VR also has the potential to impact the tourist’s experience post-trip, which is a stage in the tourist journey that is still relatively untouched by the impact of VR.
  • Intermediaries and online travel companies are starting to explore virtual booking interfaces that can be experienced through a headset, relinquishing the need for a computer mouse or touch screen during the booking process.
  • 5G will enable historic and heritage attractions to be brought back to life, and potentially create tourism surges in destinations which contain them. As mentioned previously, this updated technology offers high bandwidth, low latency and edge computing that provides complex overlays and animations that helps to bring to life historic attractions that have now become dilapidated over time or have diminished completely.
  • As Gen Z becomes older and starts to occupy higher paid positions within organizations, their spending power will increase and their stronger preference for VR technology will mean that tourism organizations will have to increase VR’s involvement in their offerings, especially in the marketing process.

Report Scope

  • This report provides an overview of the impact of VR on tourism and clearly defines the potential and pitfalls of the technology for companies looking to utilize it.
  • It identifies the main trends related to the general VR theme and in tourism, classified into five categories: technology trends, macroeconomic trends, media trends, regulatory trends and tourism trends.
  • This report provides detailed industry analysis. Consumer and tourism executives’ attitudes regarding VR in the industry are assessed, along with insight in to how this could impact the industry.
  • The main impacts of VR on the tourism industry are outlined, along with recommendations for organizations on how to harness this technology in order to achieve operational success.
  • We highlight companies involved in the utilization of VR in its operations, including IHG and Ascape, IHG, Marriott, Lufthansa, Cathay Pacific, Amadeus, British Airways, Ascape, YouVisit

For more information about this report visit https://www.researchandmarkets.com/r/r3d4l6

- Advertisement -

More articles

- Advertisement -

Latest article

Thomas Cook India and SOTC Launch A Unique Customer Loyalty Program – Priority

Mumbai: On the occasion of World Tourism Day, in recognition of the trust displayed by its customers, Thomas Cook (India) Ltd.,...

New WTTC Campaign Highlights The Social Benefits of Travel & Tourism

London, UK: A major social media campaign has today been launched to raise awareness of the wide-ranging social benefits of travel...

50% of Meeting Planners in Asia Pacific Plan on Hosting Physical Events

Recent Meetings and Events survey led by Marriott Bonvoy across the Asia Pacific excluding China (APEC) indicates: 50% of the respondents plan...

World Tourism Day: Tour Operators conduct a Rally, Seeking Government’s Support for Tourism Industry

New Delhi: On the occasion of World Tourism Day, over 200 tour operators took onto Delhi streets in a drive-around car...

Leaders of the Indian Tourism Industry Share a Message on World Tourism Day

The year 2020 has been designated as a Year of Tourism and Rural Development. As the tourism industry prepares itself for...

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!