Mumbai, January 7, 2020: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has entered into a strategic long-term agreement with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, one of the world’s fastest growing leisure and entertainment destinations, to drive visitation in 2020 and beyond. The agreement will further engage the Indian market for the destination, through the implementation of initiatives, including, product development and training engagement.
Thomas Cook India provides Experience Hub an extensive range of viable consumer segments, from families, friends, millennials and young professionals to students and edu-tainment sectors, as well as Corporate MICE and B-leisure.
Experience Hub offers partners exclusive packages and resources to enhance strategic business and product development, and also provides innovative and growing training facilities, such as the Yas Expert online destination training and certification program designed to elevate local trade partners’ expertise and knowledge about Yas Island, enabling them as in-market experts and positioning them to upsell Yas Island and enhance their own product offering to their own clients.
Thomas Cook India’s consumer data highlights that in addition to the convenient access of a short haul destination, Yas Island offers Indian travellers a diversity of engaging experiences: Ferrari World Abu Dhabi, home to the world’s fastest roller coaster, the adrenalin rush of F1 drives at the Yas Marina Circuit, the latest attraction CLYMBTM Abu Dhabi with the world’s largest indoor skydiving flight chamber and tallest indoor climbing wall- all serving to entice India’s adventure-seekers; Warner Bros. WorldTM Abu Dhabi, Yas Waterworld and shopping at Yas Mall appealing to families. Yas Island’s extensive calendar of events also offers year-round opportunities for music, sports, culture, cuisine and more.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd., said, “Our Thomas Cook 2020 India market trend analysis reveals high potential for multiple micro-cations and enriching experiences and Yas Island is hence a significant opportunity. In our focus to target this growth potential and amplify travel experiences for our customers, we are delighted to partner with Yas Island’s Experience Hub to create an exciting one-stop-entertainment-destination for our diverse range of Indian travellers. We look forward to redefining the Yas Island experience via a dynamic range of offerings and joint engagements- to give fillip to demand across our B2B and B2C markets- and for repeat visits!”
About Thomas Cook (India) Limited: Set up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel-related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa and Passport services, and E-Business. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Luxe Asia, Kuoni Hong Kong, Sterling Holiday Resorts Limited, TC Forex, Distant Frontiers, TC Tours, TC Visa, Travel Circle International Limited, Ithaka, Digiphoto Entertainment Imaging (DEI), Private Safaris East & South Africa