-Advertisement-
32.5 C
New Delhi
Monday, May 25, 2020
Home Insights and Research Sustainable Travel, Climate Change on The Mind of Tourists: Survey

Sustainable Travel, Climate Change on The Mind of Tourists: Survey

- Advertisement -

EDINBURGH, Scotland—Findings of a survey conducted by STR’s Tourism Consumer Insights team revealed the importance of sustainable tourism as well as the impact of climate change on traveler perception.

Conducted in January 2020, the survey captured the views of over 1,000 international travelers from STR’s proprietary Traveler Panel, a global community of engaged travelers.

“Sustainable travel continues to be a hot topic in the tourism industry as travelers and travel brands alike increasingly scrutinize their impact on the environment,” said Sean Morgan, STR’s Director of Research. “Our research examined how ‘eco’ friendly the modern traveler is and evaluated perceptions of the efforts made to implement greener and more sustainable practices in the tourism industry. No doubt, at least in part, influenced by the “Greta effect”, Generation Z and Millennial travelers had the strongest views when it came to ‘greener’ holidays as over 50% stated that an environmentally-friendly holiday was personally important.”

Key findings include:

  • 48% of respondents said that choosing an environmentally-friendly holiday option was important, while 40% chose a neutral position.
  • 35% of travelers stated they wouldn’t want to visit a country that wasn’t making efforts to fight climate change, while 32% indicated that they would not be deterred and 33% were undecided.
  • Overall, around 70% believed there is little or no effort to be sustainable among tourism providers. However, hotels/accommodation providers were the least poorly perceived when compared with other key travel and tourism sectors.

“Highlighting significant scope and potential for the industry to reinvent itself, the vast majority of travelers (92%) were concerned about climate change,” Morgan said. “However, there is a sense that the tourism industry lags behind the expectations of travelers as the majority considered accommodation providers and transport operators, such as airlines and train companies, to be making little or no effort to become more sustainable.”

For further responses and detailed analysis, click here.

- Advertisement -
STR
STRhttps://str.com/
About STR STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
- Advertisement -

Stay Connected

416FansLike
203FollowersFollow

Must Read

Do We Really Need The Tourism Ministry?

For Tourism in India and for all its stakeholders, COVID-19 has played havoc and placed all in a state of quandary,...

In Toughest Times, It’s Even More Important To Take Care of Your Mental Health & Wellbeing

The entire tourism and hospitality sector has seen some nerve-racking days in the recent past. With no government support to the...

Let’s Worry About Xenophobia If Tourism Has To Revive Soon

In my earlier article, I clearly mentioned seeing xenophobia making inroads if COVID-19 issue is not handled well psychologically by our...
- Advertisement -

‘New Normal’ for Hotel Industry May Revolve Around Advanced Technology

As national infection rates start to decrease across the globe, hotel companies are starting to look to what the industry may...

ASSOCHAM Welcomes Govt Move to Resume Domestic Flights

New Delhi: Industry Body ASSOCHAM, has welcomed the Governments move to start domestic flights from 25th May. Saying that life and...

The validity of Recognition by MOT Extended by Six Months For All Categories of Travel agents

New Delhi: Ministry of Tourism, has allowed a six months relaxation or extension to all categories of Tour Operators (Inbound, Domestic,...

Related News

$7.4 Million Awarded in Relief Grants to Airbnb Superhosts

On March 30th, we announced the Superhost Relief Fund to provide grants to tenured hosts who are facing financial challenges because...

‘New Normal’ for Hotel Industry May Revolve Around Advanced Technology

As national infection rates start to decrease across the globe, hotel companies are starting to look to what the industry may...

ASSOCHAM Welcomes Govt Move to Resume Domestic Flights

New Delhi: Industry Body ASSOCHAM, has welcomed the Governments move to start domestic flights from 25th May. Saying that life and...

The validity of Recognition by MOT Extended by Six Months For All Categories of Travel agents

New Delhi: Ministry of Tourism, has allowed a six months relaxation or extension to all categories of Tour Operators (Inbound, Domestic,...

PIA Flight With 107 Onboard Crashes in a Residential Area Moments Before Landing

A Pakistan International Airlines (PIA) plane with 107 onboard has crashed in a residential area near Karachi airport, moments before its...
- Advertisement -

Leave a Reply

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!