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‘New Normal’ for Hotel Industry May Revolve Around Advanced Technology

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As national infection rates start to decrease across the globe, hotel companies are starting to look to what the industry may look like when demand eventually returns to pre-pandemic levels. The hotel industry may experience some of the most permanent changes within the tourism sector, being led through advanced technology says GlobalData, a leading data, and analytics company.

Ralph Hollister, Travel & Tourism Analyst at GlobalData, comments: “The increased use of no-touch technology in a range of operations for hotels may become permanent. The use of automation in the industry has been growing swiftly in recent years, but many more touchless options will be introduced due to COVID-19. Options may be introduced such as contactless fingerprints instead of room keys, or the use of iris and face recognition when checking in to a hotel.

“The increased use of service robots to limit the frequency of human contact in a hotel may also be implemented by larger chains. The application of service robots in the hotel industry is on the rise and has been for several years. With the added factor of a need to reassure potential guests that their stays will safe through minimal social contact and human interaction, service robots may now be seen by guests and operators as less of a gimmick and more as a necessity”.

During the lockdown period, it is likely that major hotel chains have been planning for ways to ensure their recovery period is as short as possible, it is extremely likely that the usage of robotics and other forms of advanced technology has come up in conversation.

Hollister continues: “Although the initial expense will be costly, introducing forms of advanced technology that will limit the frequency of human contact in hotels will act as a key unique selling point. This strategy will also be likely to build positive sentiment around a company’s image, as they will be seen as acting proactively in order to ensure guest safety.”

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