In the time when travel and tourism are going through its toughest phase, a renowned tour company has seen hope in the land of Lord Rama, Ayodhya which has been in the news after a grand temple complex was announced here. Prime minister Modi will lay the foundation stone of this much-awaited temple in Ayodhya on 5 August and with this, the economy of this forlorn town is expected to see a turnaround as the project extends beyond just the temple complex and would include hotels, international airport, and many other tourism projects.
Ayodhya had been a neglected destination that had been surrounded by controversies till the final decision of the Honourable Supreme Court came, putting all controversies to rest and a grand temple dedicated to Lord Rama was announced at his birth site. With it, the government has been planning to revive Ayodhya’s lost glory and develop it as one of the finest pilgrimage city.
Tornos is an established name in tourism for the last 26 years, specialising in immersive travel experiences and has been associated with projection of Ayodhya internationally, having worked and researched extensively on the revival of Ayodhya as a tourist destination. It now sets a foot in Ayodhya by coming up with its office in this temple city, which will be a first Tour Company in Ayodhya and will provide all travel related services to incoming tourists.
Immersive travel experiences, in which the company specialises, will now be available to visiting tourists to Ayodhya. ‘Mokshdayni Walk’ and ‘Ram Vivah’ have been company’s most innovative tourism products based on Ayodhya which were till now being operated and managed from Lucknow but now with its own set up in Ayodhya, these would be operated locally, bringing down its cost and making these more affordable. Tornos is looking at providing employment opportunities to locals and to come up with many more immersive travel experiences to showcase this deserving destination to the world.
Tornos and its CEO, Prateek Hira has been involved in the conceptualisation and of Ayodhya’s much-celebrated Diwali event, ‘Deepotsava’ that has been Uttar Pradesh government’s calendar event and draws a lot of attention.
“Ideal tourism should benefit local communities, the most and the best local experiences can only be delivered by locals, so we decided to set up our office in Ayodhya,” says the President & CEO of Tornos, Prateek Hira. He further adds, “I am seeing Ayodhya coming up as one of the finest tourism destinations in the coming years and my confidence is renewed when our Prime Minister himself has taken it up so seriously” Prateek adds.
Ayodhya can be seen as a sort after tourist destination and both state and the central governments are possibly seeing tourism to be Ayodhya’s main economic driver.