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Wednesday, October 4, 2023

Thomas Cook India Launches Holiday’s Inspired by Amar Chitra Katha


Mumbai: Thomas Cook (India) Ltd. and its Group Company, SOTC Travel Ltd., have partnered with India’s favourite storyteller, Amar Chitra Katha, to take travellers on an enchanting journey through time, re-living India’s vibrant history and culture with the launch of its Great Indian Journeys. Much loved historical characters have been hand-picked to act as a personal guide through each epic journey, including – Birbal (the witty/wise advisor of Mughal emperor, Akbar), Tenali Raman (poet and social thinker of the mighty Vijayanagar empire), Sudama (a childhood friend of Lord Krishna) and Chetak (Rana Pratap’s true warhorse and faithful companion).

The itineraries carefully curated by Thomas Cook India and SOTC’s holiday experts and creatively illustrated via graphic comic strips in the distinctive Amar Chitra Katha style, present India’s young explorers and parents with an engaging format to discover India’s rich heritage and iconic attractions – in a very special route to their roots.

The Great Indian Journeys welcomes travelers on a voyage of discovery via an easy-paced 4-5 day itinerary through locales steeped in history – Chittorgarh, Kumbhalgarh, Udaipur, Mathura, Hampi, Delhi, Agra, and more – that chronicle India’s golden ages. Each itinerary incorporates exclusive elements such as personalised storytelling sessions around favorite historical characters, spectacular sound & light shows, local culinary experiences, and more.*

In addition, customer benefits include:
1. Quality accommodation options with daily breakfast
2. Private transfers in AC vehicles
3. Affordable pricing starting at Rs.19 999.00*
4. Flexible cancellation options & a minimal booking deposit
5. Easy payment and EMI options
6. Meticulous health & safety under the Company’s Assured Program in partnership with Apollo Clinics
7. Additionally, COVID-negative certificate facilitation services are also available
8. A 3-month gift subscription to both – the Amar Chitra Katha and the Tinkle Comics Reading Apps worth Rs. 1 150.00

Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “Children have emerged as clear decision-makers when it comes to holidays! So, in a strategic initiative to engage with this powerful segment and bring alive India’s rich heritage, we are delighted to announce our partnership with Amar Chitra Katha to present Great Indian Journeys. Vibrant itineraries have been designed by our holiday experts to showcase epic journeys with a child-friendly format of Amar Chitra Katha’s graphic comic strips.”

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Mr. Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “At SOTC Travel, we continue to believe in bringing families closer and creating their best memories with us. India’s favourite comics- Amar Chitra Katha plays an important role while growing up and has become an integral part in shaping a million childhoods. The Great Indian Journeys gives our travellers an opportunity, to reconnect and relive their fondest childhood memories with their children and families, by visiting India’s most iconic historical places. These specially designed itineraries, in the form of creative graphic comic strips, bring to life a unique combination of edutainment devoted to Indian culture and history. Through the Great Indian Journeys, we continue to help create delightful holiday experiences for our customers.”

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*Terms and conditions apply

Ms. Preeti Vyas, CEO, and President, Amar Chitra Katha said, “As India’s favorite storytellers, our vision at Amar Chitra Katha has always been to inspire children and families through our vibrant stories about India’s glorious past and culture. The Great Indian Journeys by Thomas Cook India & SOTC, is an exciting collaboration that offers families a unique opportunity to directly experience and engage with India’s heritage through these specially-curated & memorable family holidays. Amar Chitra Katha has been telling stories for over 53 years and has always been a ‘route to your roots’.

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