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Tuesday, September 28, 2021

To Boost Growth For Asset Owners, Oyo Launches: Equal Partner Policy

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OYO Hotels  & Homes announced the launch of ‘Equal Partner Policy’ at a recently held webinar for its asset owners hosted by Ritesh Agarwal, Founder & Group CEO, OYO Hotels & Homes and Rohit Kapoor, Chief Executive Officer, OYO India & South Asia. 

OYO utilised the lock-down period to constantly engage with owners, take their recommendations and improve ways of working to deliver immense value to them. The Equal Partner Policy (EPP) is one such initiative that will serve as a guiding principle to strengthen trust and increase transparency in the asset owner community. 

EPP Lays out seven guidelines – Communication, Respect, Availability, Transparency, Recognition, Technology and Togetherness, to ensure a collaborative ecosystem with owners for business improvements. It includes a concerted approach for proposed policy changes impacting business operations, complete transparency, simplified and clear reconciliation statements, rewards and recognition as well as financial support made available to owners if required. 

Rohit Kapoor, Chief Executive Officer, OYO India & South Asia said, “Technology and innovation are at the core of our partner-centricity. I, along with my leadership team, are continuously investing in establishing a deeper connection with our asset owners. We have introduced several initiatives, most of which have come straight from them, to enable us to bounce back stronger and better. Our simplified reconciliation statements, Tariff Manager for pricing controls, easy no show policy, weekly payments have strengthened our relationship with owners over the last year. We are humbled to see the results from our partner surveys and positive feedback received on the initiatives we rolled out last year, further reinforcing that we are on the right path.”

He added, “We’re excited to take our relationship with our asset owner community to the next level with the launch of the second edition of Club Red under our Equal Partner Policy. The program is customised to our asset owners’ needs and takes into account the uniqueness each partner brings. Our owners are the backbone of our business and we are confident that we will continue delivering value to them with complete dedication as we drive OYO’s resurgence in 2021, which will also fuel the recovery of the hospitality industry.”

Karthik Kadhirvel, owner of Capital O Vinayak In, Coimbatore, Winner of Club Red last year said, “I’m extremely thankful to work with a partner like OYO. Over the last year, I have witnessed for myself how the team takes our inputs constructively and comes up with new initiatives for our benefit. I was a Club Red contest winner from last year and this brought me a lot of pride and recognition in the hospitality fraternity as well as among my family and friends. I would like to thank OYO’s team and my hotel staff who helped me achieve this honor. I promise to continue delivering on the business metrics and focus on improving guest delight.” 

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