Mr Vijay Rupani, Chief Minister of the Gujrat has announced the ‘New Tourism Policy 2021-25’ with a view to develop and augment tourism in a sustainable manner.
At the policy launch, the CM said, “ The New Tourism Policy has been framed keeping in mind the mission of ‘Atmanirbhar Bharat’ so as to be ‘Vocal for Local’ thereby boosting local employment. The state is gifted geographically. It has hill resorts, natural attractions, beaches etc in addition to a rich legacy of ancient crafts and civilizations.”
The New Tourism Policy 2021-25 encapsulates various aspects like medical tourism, wellness tourism, MICE tourism, adventure and wildlife tourism, coastal and cruise tourism, rural-based experience tourism etc.
The new policy will also promote the lesser-explored products. Tourism Corporation of Gujarat Limited will sign an MOU with Gujarat State Handloom and Handicraft Development Corporation Limited to promote local handicrafts to international tourists.
The state government will also provide necessary assistance and co-operation for marketing the products through Digital Media and the TCGL website will provide a platform for the same.
Tourist infrastructure will also be established under this policy which includes hotels, convention centres etc. The state government will also assist hotels, resorts and tour operators in finding local guides and tourist guides so as to boost local employment. The state government will provide a monthly remuneration of Rs.4000 per month per person for 6 months to the hotel/resort for employing a local tour guide.
The state government had announced a tourism policy for 2015-20 with a primary focus on providing ambient facilities to tourists in Gujarat. More than 441 applications were received for developing tourism units during the said period. Out of this, more than 286 units became operational as commercial units.