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Thursday, October 5, 2023

Thomas Cook & SOTC Introduce Special Offers to Trigger Holiday Demand


Mumbai: Acceptance of India’s vaccine by several European states, reopening of borders, and easing of travel restrictions are resulting in significant and growing travel desire. Thomas Cook India & SOTC’s Third Holiday Readiness Report (June 2021) reveals that over 69% of Indians are keen to resume travel in 2021 (54% opting for domestic; 46% preferring International holidays). With a focussed intent to leverage this strong pent up demand, Thomas Cook India along with its Group company SOTC Travel Ltd., have announced a two-pronged scheme – Buy One Get One Free – Get your Companion’s Holiday Free on International* destinations and Book any Domestic Holiday & get a Staycation Free!

The attractive schemes include Indians’ favorite international destinations, including, Switzerland, Maldives, Dubai, Russia, Egypt, etc., and a wide array of domestic options like Kerala, Kashmir, Himachal, Uttarakhand, Ladakh, Andamans, etc.

Mr. Rajeev Kale President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “With positive announcements by domestic and international destinations, to maximise on the strong pent-up demand and drive transactions, we have designed an unbeatable dual offer of Buy One Get One Free & Staycations Free. To ensure customer delight, we’ve inbuilt unique experiences and attractive value add-ons that make holidaying with us a very attractive proposition.  And with an unerring eye on safety, all our products are inbuilt with our TravShield safety commitment – covering every step of the customer journey- and encompasses our Assured meticulous safety protocols in association with Apollo Clinics.”

Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “Our customers are displaying strong travel desire – with over 69% keen to travel this year. And so, the launch of our Buy One Get One Free & Staycations Free is aimed at benefiting our customers with very attractive pricing and offers when they book both domestic and international holidays with us. With health and safety being a key consideration for 70% of our travelers, our meaningful TravShield commitment to safety incorporates our comprehensive safety protocols in partnership with Apollo Clinics.”    

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