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Tuesday, October 3, 2023

Japan Continues To Target 60 Million International Tourists By 2030


The Japanese Government plans to stick to its target of welcoming 60 million international tourists annually by 2030, unaffected by the pandemic-induced travel bans.

According to the Japan National Tourism Organization (JNTO), the country had reached a target of 31.8 million visitors in 2019. Pre-Pandemic, Japan was poised to have the highest growth in international arrivals by 2022 reaching an 11.3 per cent growth rate, according to a GlobalData report.

JNTO chose 2024 as “one target” year to rebound to the pre-pandemic levels of travel, said Kyoji Kuramochi, executive Vice President. Strategies are afoot to make 2030 an achievable goal and to portray Japan with adventure and outdoor tourism and barrier-free travel.

The Tokyo Games 2020 provided an opportunity to portray the high level of hygiene and varied range of outdoor activities on offer in Japan, said Kuramochi.

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