The Japanese Government plans to stick to its target of welcoming 60 million international tourists annually by 2030, unaffected by the pandemic-induced travel bans.
According to the Japan National Tourism Organization (JNTO), the country had reached a target of 31.8 million visitors in 2019. Pre-Pandemic, Japan was poised to have the highest growth in international arrivals by 2022 reaching an 11.3 per cent growth rate, according to a GlobalData report.
JNTO chose 2024 as “one target” year to rebound to the pre-pandemic levels of travel, said Kyoji Kuramochi, executive Vice President. Strategies are afoot to make 2030 an achievable goal and to portray Japan with adventure and outdoor tourism and barrier-free travel.
The Tokyo Games 2020 provided an opportunity to portray the high level of hygiene and varied range of outdoor activities on offer in Japan, said Kuramochi.