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TAAI Joins Hands with Nepal Tourism Board (NTB) to Promote and Enhance Bilateral Tourism


October 22nd, 2021, TAAI signed a Memorandum of Understating (MoU) with the Nepal Tourism Board to Promote and Enhance Bilateral Tourism. The MoU specifically focuses on promoting mutual interests and tourist arrivals through collaboration and a cooperative approach on a reciprocal basis in the years to come.

While speaking on the occasion, Jyoti Mayal, President, TAAI said that we are focusing on Tourism Product Promotion which includes bilateral assistance in promoting tourism through the organization of events/ roadshows/ conclaves/ summits/ webinars etc., to demonstrate the tourism potential of both our countries.

Jyoti Mayal conveyed and opined, that India and Nepal share borders and therefore both the countries should develop more tourism, especially after the pandemic. It is indeed required to be more strategic & adapt towards new norms and marketing strategies. Tourism in our countries can see significant growth and we can eventually be the number one source market.

Anoop Kanuga, Managing Committee Member, TAAI expressed his gratitude and thanked Dr. Dhananjay Regmi, CEO, Nepal Tourism Board (NTB) and their entire team for the support and cooperation extended to TAAI. He highlighted the age-old relationship both India and Nepal hold and how TAAI has contributed to further cementing and strengthening the same by facilitating travel and trade amongst the two great nations.

Specific events may be included under this MoU, and both parties based on discussions and deliberations will formulate strategies to promote and enhance Bilateral Tourism, said Jay Bhatia, Vice President.

Bettaiah Lokesh, Honorary Secretary-General, emphasized the need of facilitating reciprocal invitations to one another’s annual events including conferences, travel marts, and other ad hoc national and regional events, and thanked NTB for agreeing to include the suggestion in the MoU.

Information exchange, which plays a crucial role in the development of tourism developing strategies with regards to the development of infrastructure, analytics and other data etc, is indeed a unique point added to the MoU said Shreeram Patel, Honorary Treasurer.

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