TRAVEL MSME KNOWLEDGE SERIES
As Travel businesses face unique challenges caused by COVID-19, FICCI in association with Google is organising a 4-Day Webinar Knowledge Series on how to Use the Power of Digital to Navigate the Uncertain Times.
The Webinar Series will help the travel MSME offline players to adopt technology and use the power of the internet to minimise the disruption in a digital-first world. The training will be completely free and will be provided by Professional experts from Google and will be shown live on YouTube only for registered delegates.
Day 1: India Travel Trends In light of COVID-19
Understand the state of Travel globally and in India, evolving consumer trends in light of COVID-19 & what they mean for Travel businesses. We will also cover some thoughts on what actions businesses could take to adapt to these trends.
Day 2 : Getting Your Business Online
Understanding why Digital is key for Travel businesses and even more so in a post-COVID world. Learn why it is important to be on Google and how you can attract new customers for free with Google My Business, a tool for businesses to connect with customers on Google Search and Maps. We will also cover best UI/UX practices to enhance user experiences on mobile websites
Day 3 :Promoting Your Business Online
Learn how Google can boost your online discoverability and promote your business with simplified and automated Ads solutions. We will cover some free tools & Smart Campaigns in Google Ads.
Day 4 : Building a Digitally Enabled Business
Leverage cloud and technology to build a scalable digital business and enhance customer experience